Growth Made Visible
The EFJM identity was reworked to make the School feel warmer, more approachable, and more connected to the people it supports. The visual system is built around the idea of progression — reflecting learning, development, and the different paths employees can take as they grow within the organisation. Colour and core brand elements remain closely aligned with the wider Jerónimo Martins identity, while the graphic language introduces a more human and dynamic expression. The result is a system that feels recognisably part of the Group, but with a character of its own.
Extra Credits
A collaborative project developed with Joana Figueira on copywriting.
